Spend Management Systems
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NEW B2B Market Strategy Business Spend Management Systems is a new enterprise and the FIRST Authorized Reseller of Ariba's On Demand product suite. The company's focus is the mid-market space defined as revenues $100m to $2.0b Spend Management is a sister company of CCP Global, a F1000 systems integrator. Challenge The company needed to be formed exclusively for the purpose of becoming an Ariba Reseller and brought out to market and be built out to scale quickly. Approach / Solution B2B Starting in October 2007, Woodstock Group successfully negotiated and completed the Ariba Reseller Agreement on behalf of Spend Management Systems {SMS} and CCP Global, Inc.. Next, Woodstock Group managed the successful launch of SMS at Oracle Open World in San Francisco and secured placement at other 2008 trade expos. Woodstock Group also managed the company Operations/Finance and design and construction of the SMS website and secured several operational outsourcing needs for the long-term benefit of SMS. Woodstock Group managed the training aspects with Ariba's team and several CCP Global Consultants were cross trained in the On Demand suite and finally, Woodstock Group assisted in the recruiting process of the first SMS Ariba On Demand Account Executive. Other marketing strategies were outlined and transitioned to the company for execution. Results Spend Management Systems is gaining Ariba On Demand market share and the parent company, CCP Global is an Authorized Systems Integrator gaining new business and has successfully diversified. |
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