Qwest Communications, Inc.
B2B and B2C Market Strategy Business Qwest was nearing completion of their new and industry first fiber optic network. The company offers direct telecom and Internet services to business, government and residential in the western part of the United States. Challenge The company was rapidly moving into the next phase of their business plan. The Business and Consumer Groups were now being created and Woodstock Group was directed to assist Qwest Managers in ramping up both business units. Approach / Solution B2B Woodstock Group provided direct on-site management support in the Partner Business Group, which entailed the management of negotiations, completion of all LOI's and Contracts, and the required Provisioning services between Qwest and the new business partner. In the same Qwest business unit, Woodstock Group managed the successful process of:
Approach / Solution B2C Like the business unit, the Qwest Consumer unit was focused on scaling through acquisitions and partners. Through our extended assignment, Woodstock Group successfully managed the process of developing; negotiating and completing required contracts with new consumer business partners that subsequently enabled Qwest to access over 50 million potential new consumers. Services included but were not limited to:
Results These new nation-wide partnerships, which involved voice, data and wireless product sales and distribution, enabled Qwest to scale quickly and efficiently in B2B and B2C markets. |
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