Motorola Direct
Business Already the leader in wireless communications worldwide, Motorola desired to expand their national presence through a new strategic Partner program, designed around integration with the Internet. Challenge Motorola Direct focused on establishing relationships with leading Internet companies that serviced the B2B and B2C markets via the web, without disrupting their existing and reliable national Distributor network. Solution Woodstock Group assisted Motorola in developing strategies, systems and guidelines in order to evaluate and complete agreements with potential Internet Partner's, and to incorporate these new Partners into the Motorola system. Next, the business unit's staff and provisioning matrix at Motorola was reviewed and realigned to meet the new strategy, leading to a successful USA launch. Deliverables included but were not limited to:
Results Dealer sales increased due to organization, process, standards and territory assignments that focused on servicing the new channel. This approach was implemented across all dealers, versus confronting it on an individual dealer basis. Web accounts were encouraged and the new channel quickly developed. |
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